Monday, December 16, 2013

Whats happening with MLS Global multi listing property websites

Why should YOU join as an MLS Member, what level of membership should I apply for and what are the benefits of each grade. 

Why should you take out MLS Membership

In the niche of real estate sales and trading there is a new and effective force that is totally revolutionizing the way it works. 

Traditionally those who wished to sell or let their property out contacted a local realtor (or a number of local, regional & nationwide realtors). These agencies would assess the property, take photographs etc and agree a realistic selling price and conclude an agency agreement. They would then list the property both in hard copy in their books and displays and well as possibly in the other branches of their agency as well as in the local media. Latterly of course all realtors have their own websites so the property would get listed there as well. 

If granted an exclusive mandate the realtor may well arrange an open viewing day. This of course involves some expense for the agent who would take out a costly display ad in the media as well as have to devote the day to being on site. 

Well MLS is adding a new dimension to the market. Multi Listing Service is a global website which is dedicated to the property sector but is NOT, and does not pretend to be, a real estate agent. What it does is allow anyone to list any property on their website and allows would be buyers to contact the advertiser directly. But it is MULTI Listing. Which means that any listing on one site is viewable on all its sites globally. 

This means that a property up for sale in Florida or Quitana Roo or in Berlin is viewable by anyone who is logged into an MLS site anywhere. 

So this is a fabulous boon to an individual wishing to sell his property as it allows him or her to be contacted directly by a buyer and a sale agreement reached with no commission payable. But this is the exception. The simple fact is that professional sales people in this niche are required to get the sales moving and as such they are worth the commission they get paid. As such MLS actively encourages professionals to join their site and real the myriad benefits on offer. 

What are the various membership grades?

Effectively there are 4 levels of membership

The first is individual membership. Available at no charge to individuals who wish to sell their property. They will be charged a listing fee subject to special offers and will be sent all answers to their listing directly. It is also available to buyers or would be purchasers. Anyone is entitled to send a message or enquiry to any advertiser who has listed a property on the site. In addition they can also create a "wanted" ad listing their requirements for a property the wish to find. 

Individuals get large number of the benefits that come automatically with listing your property on MLS. These include as part of a listing all of the following: 8 Photos, a video and panorama 360 degree virtual tour. There are many other options granted for belonging to MLS which include the additional features should you decide to deploy them; such as swapping your property for another or finding an on line agent to introduce a potential buyer. Access to Social Media such as You Tube, Twitter and Facebook. You get Google Adwords and Satellite Maps with directions. Promotion is across the world with promotion in 220 countries world wide. In addition all of the above are available on Tablet and Smart Phone Apps. There is also help desk support 

All these and many more are all free and included in Individual membership. If you are an individual property owner and the property is desirable you can obtain these for only $49 per month. Why waste further time fretting about it. Sign up for Individual Membership and list your property today. 

The next level is for Realtors or other professionals who have more than one property to list but haven't yet decided to commit to the upper levels of membership. Known as MLS Pro membership. 

Here one gets to get an allocation for 10 Listings of different properties with 12 photos per listing, Unlimited descriptive text and well as all the features mentioned above, including the social media and google adwords and street views and Satellite maps with a couple of enhancements. 

These enhancements are to do with the commission. It is possible that another individual or private individual may have a buyer for one of the properties listed and with MLS Pro membership you get the opportunity to share the commission. (Of course this works the other way where you may find a client for someone else's listing and can ask them to share commission with you). 

You also get an Agents extended profile. And all this only $79 per month which is about 50% of the normal price. 

But at this level you still don't get those options which really make MLS Listings stand out and which are only available on the next level up and which include the Ebay style auctions enhanced maps and direct mailing and monthly newsletters to over a quarter of a million members as well as active marketing to clients in 220 countries. 

Now the next level up Global MLS Membership which offers listing for 30 listings with no restrictions on the number of photos videos and panoramas that may be posted on each listing. Swap and Auctions are available on the system as well as all the other benefits detailed in the above descriptions. All this for only $115 per month. 

But you are still not getting the wanted lists and the ability to have your ads highlighted as featured listings, nor are you getting the access to the Legal Documents Library and Live Help desk support nor the banners ads available on the MLS Mexico site. 

So the ultimate membership level is Global Professional MLS Membership which is basically every possible option so let us dwell on these in a list. 

• No restrictions on the number of properties or the promotion materials such as photographs Videos and virtual tours on those properties listed. 

• Access to the Wanted list which is unlimited

• Ability to get the properties up for Swapping or to go to the new EBay style Auctions 

• The right to allow other agents or individuals to actively market your property listings for a share of the commission. 

• Any special properties could be made featured listing which we all know increases the visibility and speeds up the sales, 

• Unlimited access to the Legal Documents Library

• All listings are included in the mls-global.com site which has millions of visitors every month as well as the active marketing of the properties in 220 different countries. 

• The active participation in the "Find a Job" service whereby anyone who introduces a buyer of one of your listed properties can negotiate for a share of the commission. 

• Social Media Marketing

• Google Adwords, Earth and street view as well as the maps and directions to the location. 

• Additions and entries in the monthly newsletters and direct marketing emails

• Everything above is also available for tablets and smartphones.

• Featured Agents profile and do on

All this fantastic service for only $159 per month.

There is little doubt that membership at this level is a great boon and can assist move a number of properties because of the advantages it gives for the world wide promotion and visibility of the properties that you as a professional realtor have listed on your books. 

This article has gone out to convince you that if you are serious about selling your real estate MLS membership is one of the tools that you should definitely not ignore. 

If you are an individual you get the advantage of advertising to the whole world at minimal cost. It will get your property seen by many potential buyers from all over the world. And the cost is minimal. In addition if you manage to conclude a sales agreement through the site you are relieved of the need to pay commission. 

For professional realtors there are huge benefits to membership at some level. And these benefits increase exponentially as one upgrades one's membership. From MLS Professional to MLS Global membership there are some limits on the availability of the features and the number of properties that one can list. Those MLS Global Professional Members enjoy all the advantages of absolutely unlimited listings with every modern feature that it is available and which have shown themselves to be very effective in getting the listing looked at and offers made on the properties noticeably quicker than those which are not featured. 

There is little doubt that Becoming a member of MLS is an intelligent thing to do and right now there are a number of promotional discounts available on membership. 

Join Today.

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